Levo Africa is a creative and cultural brand rooted in African storytelling, design, and craftsmanship.
The website was designed to serve as both a brand showcase and a conversion-focused digital presence, communicating authenticity, clarity, and cultural depth.
The goal was to create a refined yet grounded experience that reflects Levo Africa’s identity — modern, intentional, and deeply connected to African heritage — while remaining flexible enough to support future growth, services, and storytelling.
Project Overview
Industry: Creative agency / Corporate
Timeline: 2–3 weeks
Services: Website Design, Brand Styling, UX Layout
The Problem / Challenge
Levo Africa needed a website that could clearly articulate its purpose and value without overwhelming visitors.
The challenge was balancing <strong>storytelling and strategy</strong> — presenting the brand’s African roots and creative depth while maintaining clarity, professionalism, and ease of navigation.
Additionally, the brand required a structure that could grow over time, supporting multiple offerings without losing focus or cohesion.
The Solution
The solution was a clean, modular website system built with scalability in mind.
I focused on creating a strong visual hierarchy, intentional spacing, and a calm user flow that allows the brand story to unfold naturally.
The site was designed to feel premium yet approachable — using restrained color palettes, thoughtful typography, and subtle visual cues to guide users toward key content and actions without frictio
Design & UX Approach
The design and UX approach centered on clarity, rhythm, and storytelling.
From a UX perspective, the website follows a clear narrative flow — introducing the brand, establishing trust, and gradually guiding users toward engagement. Each section is intentionally spaced to reduce cognitive load and allow content to breathe.
From a visual standpoint, the design blends modern digital aesthetics with African-inspired identity cues, ensuring the site feels rooted, timeless, and globally relevant.
The result is an experience that feels calm, confident, and purposeful — mirroring the values of the Levo Africa brand.
The Outcome
The redesigned website positioned Lithos Africa as a high-end, globally relevant jewelry brand. With elevated visuals, improved structure, and intentional storytelling, the platform now builds trust instantly and reflects the true value of the products.
The new digital presence supports:
• Stronger brand perception
• Improved customer engagement
• Clear communication of craftsmanship and authenticity
Looking to elevate your brand’s digital presence?
Let’s create a website that reflects your brand with clarity, intention, and timeless design.
Send me your questions, project brief and i’ll get to you.
Looking to elevate your brand’s digital presence?
Let’s create a website that reflects your brand with clarity, intention, and timeless design.
