Lithos Africa is a Tanzania-based jewelry and gemstone brand specializing in authentic African gemstones, handcrafted pieces, and elegant fine jewelry collections. Their mission is to bring the beauty of Tanzanian minerals to a global audience through timeless designs, ethical sourcing, and storytelling rooted in African heritage.
Project Overview
Industry: Jewelry / E-Commerce / Luxury
Timeline: 2–3 weeks
Services: Website Design, Brand Styling, UX Layout
The Problem / Challenge
The Solution
The new structure emphasizes:
• Generous white space to elevate the jewelry imagery
• A refined color palette inspired by natural stone tones
• Clear navigation for a seamless browsing experience
• A layout that mirrors the calm, curated feel of the Lithos Africa atelier
Every design decision was intentional — from typography choices to spacing — ensuring the brand felt luxurious without being overwhelming.
Design & UX Approach
• Editorial-style layouts to highlight craftsmanship
• Minimal distractions, allowing gemstones to remain the focal point
• Consistent brand styling across all pages
• Mobile-first optimization for a global audience
The result is a timeless digital experience that feels both modern and enduring — aligned with Lithos Africa’s brand values.
The Outcome
The new digital presence supports:
• Stronger brand perception
• Improved customer engagement
• Clear communication of craftsmanship and authenticity
Looking to elevate your brand’s digital presence?
Let’s create a website that reflects your brand with clarity, intention, and timeless design.
Send me your questions, project brief and i’ll get to you.
Looking to elevate your brand’s digital presence?
Let’s create a website that reflects your brand with clarity, intention, and timeless design.
